SESSION I - CONSUMPTION AND NEW VALUES: THE IMPACT OF COVID-19 ON CONSUMERS’ HABITS. PROSPECTS AND OPPORTUNITIES
The Covid-19 emergency has triggered significant changes in the world of consumer products. But which ones are contingent and which ones structural? What has changed in the shopping cart in Italy and worldwide, and how have shopping habits evolved?
And more: what are the macro-lessons that industry and retail have taken home during the lockdown? What are the recipes to support the out-of-home sector and exports, two drivers of the Italian agri-food system that have been heavily hit by the pandemic?
We will discuss this with Nielsen, Federalimentare and the ITA – Italian Trade Agency. With the representatives of industry and retail. Being certain that the best projects for a new start can be generated by a teamwork of all the players of the supply chain.